Brandon University

16.191 Introduction to Canadian Business

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This course is designed to introduce students to concepts of business management, the business organization and the environment in which the organization must operate. Basic concepts from the different functional areas of the firm will be studied (finance, personnel, marketing and procurement/production.) The relevance to management decisionmaking of the constantly changing and interacting social, cultural, ethical, political, legal, economic and technological environments of the business organization will also be examined. This course cannot count it towards the Major or the Minor in Business Administration; however, can count towards their degree. 3 lecture hours per week, one term.

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