UW Professional Applied & Con Ed

DPS-52020 Digital Marketing Strategy

Add to My Courses

By building a comprehensive digital & social media strategy, students will learn how to integrate digital, social, and mobile platforms into a strategic integrated marketing program aligned with business goals.  In doing so, students will learn how to address the needs of clients and organizational leaders, using best practices to develop and execute B2B and B2C campaigns using analytics and marketing personas.


Completion of DPS-52010 Digital & Social Media Marketing required (recommended prerequisite).

Course Details


Course Hours


Instructor Date Tuition
M. Proenca Sep. 12 2024 - Nov. 28 2024 $525.00