UW Professional Applied & Con Ed

DPS-52030 Digital Advertising and Email Marketing

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This course will provide a practical and strategic foundation in online display advertising and pay per click platforms. This will include developing a customer database, understanding behavioural targeting and profiling, and keeping customers engaged throughout the marketing cycle. Students will also receive instruction and best practices related to the Canadian Anti-Spam Law.


Completion of DPS-52010 Digital & Social Media Marketing required (recommended prerequisite).

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