On completion of this course, students will have learned the process of digital storytelling and how to establish deeper connections in marketing audiences through the use of story elements and narrative in the digital context. This will include the development of a content strategy and channels for distribution, along with writing and editing relevant, compelling content. Students will learn how to use a DSLR camera to develop storytelling content.
Prerequisites
Completion of DPS-52010 Digital & Social Media Marketing required (recommended prerequisite).
